A container is more than identifying the contents of the
container. This gives the buyer the first impression of your product, helping
you make a sale. Choosing the right Sticker
Labeling Machine will improve the perception of quality while keeping your
production line running smoothly. Here's how you can narrow down your choice
based on the bottles and labels you use, as well as how the machine fits into
your production process.
Sticker Labeling Machine Configuration
Bottle labels can be broken in a basic configuration
depending on how the label is applied. The three most common labels are
vertical wrap, horizontal wrap, and front / back (but others include top label,
top and bottom label, and custom machine).
- Vertical Wrap: Bottles pass directly through the vertical wrap machine. This option works well for bottles that have a slight taper or square / rectangular design. Partial and complete labels may be applied.
- Horizontal Wrap: Bottles pass through such a machine, while lying on their edges. Horizontal wrapping machines work well for unstable, round containers, including bottles with bottles or vials.
- Front / Back: This type of machine labels one or more sides and works well with a variety of bottle styles (as long as the container can remain stationary when passing along the conveyor).
Bottle Orientation for Label Placement
Label applications require a high degree of accuracy,
because now (more than ever), the visual appeal of packaging determines the
tone of the brand within its market. Even a simple horizontal wrap can have a
1/8-inch gap between its edge and the ends of the body. To achieve this level
of accuracy, the bottle (not the label) is moved into position for application,
so choosing the right system is a matter of balancing accuracy, speed, and
cost.
Every situation is different. The only location factor is
height, with a single label on the round beverage bottle. By comparison, labels
on square and oval bottles need to be oriented horizontally and vertically.
And, if the label is placed in an unusual location (like the corner of the
bottle), a more complex machine may be needed to correct the placement.
Most round bottle machines use a single feed screw to
separate the bottles and push them toward the labeller at a specified rate. For
non-round bottles, twin screws are used for precise orientation prior to label
application.
A "spin-in-place" design can orient each bottle severally
before applying the label. The machine may use a short screw or a pair of
spinning platform with sensors to check for proper alignment. Although this
design is longer than standard machines, it is more accurate.
Types of roll labels for label applicants
Each Sticker Labeling
Machine feeds labels in a specific way so that they are placed on the
correct area of the bottle. Ideally, a new machine should use the same
machine style that is on site (for compatibility) on other machines, but has
several roll label options:
- Outside Peel vs. Inside Peel: The outside peel label faces away from the core while the inside of the peel label faces the core so that the backing paper is visible when viewed on the outside of the roll.
- Printing Orientation: This is the direction of the print as seen from the outer edge of the roll. It can be up, down, left or right.
- Label material: A wide variety of stocks are available, ranging from paper and vinyl to foil and UV coating.
Other features to look for when choosing a labeling machine
What is the main concern speed? Or are you looking for an
applicator that accommodates different sizes and shapes? Be sure to keep the
following features in mind before making the final purchase.
- Flexibility: Some machines can be installed for different sizes and shapes, giving you the ability to use one machine for multiple product lines. Others have fixed parts, saving on purchase costs and maintenance.
- Material compatibility: Your machine should handle your chosen label material, and will vary depending on rollers, tensioners, and other parts, whether you use paper, foil, film, or Mylar. The pressure sensitive label requires a mechanism to push the label onto the bottle after application. After the bottle passes through the label applicator, the label is erased to ensure that it is flat and wrinkle free on the bottle. The time and amount of pressure varies depending on the label, adhesive and bottle material.
- Rate of application: Machines are rated in products per minute (ppm / min), but are played here more than pure speed. Some machines are built to handle production speed fluctuations, and can also communicate with upstream operations. That way, the lab can stop the line if there is a backup (such as if the machine runs out of labels or if there is an equipment failure).
Core and Roll Size:
The core is cardboard or plastic inserted inside the roll. The larger the roll,
the more labels there are, thus reducing the frequency of changing the roll
during production. Like label orientation, the main concern is that a new
machine may use the same roll label that other machines have on site.
Coding: Printing
of production dates and internal codes is usually done by a different machine.
However, some manufacturers offer the option of adding hot stamps or laser
printers. This allows the information to be printed in the exact position on
the bottle.
Hot stamp printers are limited to a physically set character
limit. For this reason, their use is usually limited to lots or production
dates. The machine must be temporarily shut down to swap in new characters.
Laser coders can print lines of text at extremely high speeds, creating a
separate print for each bottle, which may reduce the serial number or time and
date the bottle was rolled from the machine.
Picking the Right Labeling For Your Production Needs
Getting the right bottle labeling machine depends on three
things:
- Type of bottle / label used
- Label orientation (using complex labels and odd-shaped bottles may requisite slower, more expensive machine.)
- Flexibility / compatibility required (will many products use the same machine? Do you have other sticker labeling machines in use?)
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