It goes without saying; creating a well designed label
(functional and attractive) is very important. But, the label request process
is also very important because incorrectly placed labels always look terrible,
no matter how well designed they are.
Fortunately, for the most part, labeling is not very
difficult - in fact, it is quite easy.
But, there are some things that you should think about
before you think; otherwise you can make a very expensive mistake. And
remember, even the smallest mistake can make your brand cheaper and wreak havoc
on your sales.
Let's talk about the two methods of applying labels and how
they differ.
Labeling By Hand Vs By Machine
There are two main ways to label:
- By Hand
- By Machine
Each method has its own pros and cons, so it is important
for you to understand both before making the right decision.
To help, here is a list of key points for your consideration:
1: Consider Costs
The cost of either method can vary depending on the
specifics of your project.
With hand application, you will save money through lack of
necessary machinery. But, labeling in this way takes a lot of time.
If you are applying too many labels (i.e. hundreds or
thousands), Automatic Label Applicator machine may be
cheaper.
Why? Because it is fast and you will save money on labour
costs.
With hand-labeling, you should also account for the high
probability of mislabeling applications. This can eliminate the high cost of
printing new labels and in wasted product containers.
2: Use Repositionable Additive
If you are applying labels by hand, it is always a good idea
to use re-positionable adhesive labels.
With these, there is a short period after placing the label,
where you are able to remove or re-place it. This helps in reducing crooked
labels and mistakes.
3: Look Into the Label Machine Applicants
Automatic Label Applicator
Machine varies in cost and size depending on their requirement for you.
When you look at the offer, you will see that there is plenty of choice.
There are also many brands to choose from, each with their
own machines.
Some brands may offer a customization service, but may incur
additional costs.
What should you look for in a Automatic Label Applicator Machine?
Well, labeling speed will most likely be your top priority.
100 units per minute is the most common speed a machine will
run. Larger production lines with the right machines will certainly benefit
with efficiency.
For small enterprises, or for labels with a small number of
products, a labeling machine is not always required. But, if you know that you
are unable to use the label tool at this level, then you can incur additional
costs from your product manufacturers.
You can save costs by outsourcing your printing or doing it
by hand. There is also a half-option of a hand held label applicator that works
great for some product types.
Here are some standard types of labeling tools that you can look for when checking your options:
Hand Held Label
Applicators: These are best suited for box or square products. They are
easy to use, can make labels of various specifications, and are easy to
transport.
Manual Label
Applicator: Like a handheld applicator, it is a stationary machine. But you
still operate it manually. It is best suited for companies with small budgets
that are not yet ready for automated machines. It is also a good option for
those who need something more accurate / effective than a handheld machine
without breaking the bank.
Semi-Automatic Label
Applicator: These machines still require some input, although less than
fully automated applicators.
In-Line Automatic
Labeling: This is the machine you need when things start to get serious.
They are fast and will label their stock quickly and consistently. Such
machines come in price, but they are worth the investment of some companies.
Rotary Labeling: This
is the Rolls Royce of labeling machines. It is the top-end product for
continuous labeling. Again, they are far from cheap, but they are necessary for
high-grade and high-speed labeling.
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